Red Threads for Red Cross
Design Team
Clare Cousins, Dita Beluli
Project Description
A new retail initiative by the Red Cross to sell handpicked recycled and new one-off fashion pieces for women with all proceeds going to the Red Cross. The project had a shoe-string budget and utilized donated and vintage objects with great effect. Displaying such varied product in large quantities is challenging so the design needed to where possible maximize the impact of the space. Feature elements of the store include a shopfront screen made from sewing cotton reels and the use of vintage books to display shoes.
